We research your market, map your competitors, sharpen who you sell to, and pick the channels worth your time. Every part is worked out together, so the plan reflects what you know about your business and you can run it after I'm gone.
Founders with a product in market who are doing a bit of everything: posting on LinkedIn, trying ads, thinking about SEO, and not sure which of it matters. Before you spend on any channel, you need to know who you’re selling to and where they actually look.
How your buyers search, compare and decide, and where demand already exists.
Who you’re up against, how they position and sell, and the gaps you can own.
A sharper picture of your best-fit customer: who they are, what triggers a purchase, and what they need to hear.
Which channels to start with, which to skip for now, and what to measure in each.
I do the research between sessions. We make the decisions together: you bring what you know about your customers and product, I bring the data and an outside view.
Your goals, what you’ve tried, what you believe about your buyers, and the data you have.
I bring the research; in a working session we decide where you can win.
We sharpen who you sell to, then choose the channels to start with and what to measure.
I write it up, we review it together, and you leave with a plan you’ve shaped at every step.
A co-created GTM marketing plan: your market, competitors, ICP and channel priorities in one document, written in your words, ready to act on or hand to whoever runs marketing next.
Half to start, half when the plan is delivered.
Twelve weeks. We meet when there’s something to decide, not on a fixed schedule, so sessions fit around your week.
Plans written from the outside tend to sit in a folder. When you’ve made the calls yourself, you understand the reasoning and can change course without starting over.
Time for the working sessions, what you know about your customers, and access to any data you have: sales notes, analytics, past campaigns.
Yes. We start from what you have and test it against the research, keeping what holds up and fixing what doesn’t.
It works best with a product in market and a few customers to learn from. Pre-launch, we should talk first.
50% when we start, 50% when the final plan is delivered.
If SEO or paid search makes the list, yes: SEO Zero to One and the Google Ads test are built to pick up where this leaves off. Otherwise the plan is yours to run.